Why is gold valuable?

September 23, 2021

Diamonds are an example of a luxury material that’s considered precious, timeless, and valuable. But besides jewelry, how many other uses do diamonds have? You guessed it—very few.

Of course, diamonds absolutely deserve admiration for their beauty and rarity alone. But a big part of their appeal is the result of decades upon decades of skillful advertising.

Gold, on the other hand, is not just another precious material. It’s a treasure that outshines others of its kind because it serves more than one purpose.

Gold is both beautiful and useful. It is valued for industrial purposes and health benefits as well as for beauty and adornment. That means that, even if the only gold you own is in your jewelry collection, your pieces have the very same potential as a collection of gold coins that never sees the light of day.

Financial Security

Gold never becomes disposable. It’s both long-lasting and valuable, so there is always a use for it. When you purchase gold, you’re not buying it just for yourself. You’re buying it for every person who inherits it, for generations on end.

Maybe somewhere down the line, it will get sold during hard times to make ends meet.

Whether it ends up repurposed or worn proudly by great-great-grandchildren as a priceless heirloom, gold jewelry is a supporting mechanism in uncertain times.

You may look at jewelry purely as a “luxury good.” Just another nonessential item to spend money on.

But is putting money towards a savings account nonessential?

Not in the least. In fact, it’s one of the most important things you could do with the money you earn.

You never know when you’ll need to have a backup plan. And that’s the whole point of storing money (or valuable assets) for a rainy day. It always pays to have something up your sleeve … especially if it’s a gold bracelet.

**Mental Health**
Gold is one of nature’s most amazing gifts.
When we’re feeling overwhelmed, this beautiful metal provides relief in more ways than one.
Temperature regulation and proper blood circulation both help maintain healthy energy levels.
And when you have more energy, you’re less likely to feel overwhelmed or depressed. Gold can also soothe symptoms of the most common mental health issue in the U.S.: anxiety.
If you’ve lived with this condition at any time in your life, you know that it can become just as crippling as a physical injury or illness.
Anything that can ease the severity of your anxiety—whether in a large or a small way—you’re most likely willing to give it a try. Every little bit helps.

**Self-Image**
Feeling beautiful on a daily basis is something we should all aspire to.
Some care about the way they look much more than others do. We’re all our own kind of beautiful, and we all feel it in different ways.
But sometimes, it’s not about feeling beautiful. It’s just about feeling important. Deserving. Well cared for. Valuable.
That’s why precious jewelry like gold is so often used as a gift—it’s a beautiful way to say “I treasure you” to a loved one.
Wearing something on your body that is both precious and beautiful in its own right is a way of being kind to ourselves. It’s a symbolic expression of our own worth.

Timeless Look

Gold jewelry comes in all shapes, sizes, styles, and textures. It’s used to make casual jewelry, statement jewelry, and everything in between.

Most up-and-coming trends are masterfully crafted and popularized by celebrity names and elite designers. Gold just is. It’s a statement in and of itself. The amazing thing about gold jewelry is that it can give your look a vintage vibe or a modern flair.

It all depends on the style of the piece and the way you wear it! Beauty, durability, and versatility—now, that’s a powerful combination.

Whether it’s a barely-there sheen that adds the perfect amount of detail or an all-out look for a special occasion, gold never disappoints. The best part? No one wears it quite like you.

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